FORYOU
PROJECT STILL UNDER EMBARGO RIGHTS.

MSC. GRADUATION
2014

Vision in product design

During this project I used the method of Vision in Product design (Vision in Product Design, M. van Dijk & P. Hekkert, Amsterdam: BIS Publishers, 2012).
In a nutshell, this method first lets you understand the previous product during the construction phase seen on the left side of the figure. The right side shows the construction phase, which starts at defining the future context leading to the definition of the desired interaction and product qualities. These three steps are part of the vision which sets the foundation for the design.

Deconstructing smart

The project starts with a deconstruction of the smart brand, in order to get a good understanding how the design can fit within the product portfolio of smart since it unveils the true values of the smart brand.

Future contexts

The second phase of the Vision in Product design method covers the construction phase. The goal of this phase is to create a vision based on constructed future context. After a thorough research all defined context factors were clustered into ten different clusters.
Subsequently a coherence was shaped that led to the definition of the three meta-factors or ‘pillars’, that have the biggest impact on individual mobility in urban areas in the future context.

Direction within context

Since not all needs can be covered, a direction was chosen that showed the best fit with the smart brand. This eventually led to the definition of the vision, which is embodied by three elements.

Interaction vision

It was defined that the interaction between the user and the environment is most important and can be described as browsing the world wide web. Based on this the following mission statement was defined:
"smart wants people to enrich their commute by letting them shape or transform their perception of the environment around them & facilitate them to shift between those two strategies when desired."

Future interaction

The vision lays the foundation for the design, which can be broken down in two parts. First the ‘software’ is designed, meaning that the interaction is designed the user has with the environment and the product without thinking about concrete technologies. This is subsequently translated into a concrete design starting from the inside out, focussing on the user. The embodiment is accomplished step-by-step, putting the most important elements prior. The end of the project focusses on the styling of the vehicle.
The design of both software and hardware are still under embargo rights. Therfore this is as much as I can show.