Growing up on a farm made me quite down to earth and able to
see the essence of things.
Being open minded & curious lead me to study and work in
different cities & countries. After my studies I decided to see &
learn more of Asia in order to broaden my mind.
Because I have a broad interest, I'm always eager to learn
new things, which is important as a designer since this boosts your
Design is about improving & sustaining quality of life.
Products & services facilitate experiences that contribute to our
So it’s all about the user, aiming at
solution-driven design instead of product-driven. These user
needs are derived from context & user research,
not by asking users what they want.
A broad interest in many sectors is important to create an
understanding of this context and allows to see new
possibilities. This is especially true for the fast changing
information age we live in, where disruptive ideas can lead to